Position

Senior Vice President, Marketing

Services

Ideation & Innovation

Creative Briefs & Direction

Directing Video & Still Photography

External Vendor Collaboration

Multi-Media Campaigns

Being part of the preeminent sports marketing department in the world was both a thrill and an honour - it was time to get the arts and crafts on!

Working with some of the best talent from around the globe and top external vendors such as BUF, Psyop, and Motion Theory, I crafted multi-award-winning pieces from conception to execution. I managed both internal and external talent, ensuring a seamless collaboration that brought our most ambitious projects to life.

Results

The most watched program in U.S. television history (111M – Super Bowl 45)

FOX Sports number one sports cable network with 100M weekly viewers

FoxSports.com 30M unique viewers per month

NFL unprecedented 15.2 share with average weekly rating of 25.9M

FOX Sports Net 1M nightly viewers

Big 10 network reaching 44M homes

Awards

Emmy
NASCAR’s “Underground”

Promax / BDA
61 awards including 16 World Gold’s & marketing team of the year

The Brief

Tasked with letting my imagination run free as the Creative Director at Fox Sports in the USA, I directed, produced, and executed content for the world’s leading sports department. Utilizing data, customer insights, research, and analytics, I crafted informed strategies. Above all, I pushed the boundaries of creativity to deliver captivating and innovative campaigns.